XING would like to have their homepage redesigned and asked for variations with different design and concept approaches. My task was to come up with an alternative with ‘emotional’ approach.

Without using traditional ‘happy people’ images as testimonials to create an emotional contact with the users, four story lines represent different target groups are illustrated with subtle but playful pictograms and copys. As the users drag the a button that moves the main character across the page, the story which explains the benefits of XING is revealed.